Dieter Rams

Learn to design "Less, but better"

Using a web platform, I designed an interactive exhibit about Dieter Rams' appliance designs and his timeless philosophy for inspiring designers.


Those who wish to learn from a ‘guru’ to enhance their skills for functional, timeless, and minimalistic designs.  


Realize Rams’ dream and educate designers to create a better world by emphasizing the role of design and technology. I must generate their interest and gather all the scattered information in one place.


Design process



Comparative Analysis
Red Route Analysis
User Persona
User Interviews (11)



Brand Identity
Feature Sitemap



Hi-Fi Prototypes
Design System



Over ten designers of various ages and stages of their careers were interviewed. Among industrial and product designers, Dieter Rams is especially well-known and appreciated, but graphic designers and illustrators are unfamiliar with him.

Roi – a UI / UX designer, one of my interviewees

User Persona

The curious designer

He is familiar with Dieter Ram’s works and wants to get more inspiration.
Age range 24–40 years old
Location Worldwide
Technology Sophisticated

User journey

He has never taken part in an online exposition. He is most likely to view the expo alone on the desktop when it is quiet in the evening or at night. He will attend the expo again to gain inspiration. He prefers linear storytelling. However, he would still like the option to jump quickly between subjects.  

User's interests

Ram’s philosophy and where it came from interests him. He wants to see behind the scenes the sketches, prototypes, inspiration, and the influence of World War II on his works. Furthermore, he is interested in knowing how he influences Apple and other companies and how we as designers can use design for functionality?

Competitor analysis

Since there are no direct competitors, I researched Dieter’s indirect competitors. The common denominator is that they all tell stories.  

Pain points

Lack of information

Online information is scattered. Traveling to distant museums can be difficult, especially since covid is circulating. Online book ordering isn’t always convenient for some people.

No commitment

If you have already paid for an exhibit and maybe brought friends or family, you might feel compelled to stay until the end. However, on a website, you might lose interest very quickly.

Exhibition at the Design Museum in London.

Information architecture

Then, I made a hierarchy of my many ideas based on the website’s goals and the users’ needs.

Low fidelity wireframes

Main features

Story telling

Through a long-scrolling site, I designed a linear, step-by-step experience. It creates excitement and engages users.    

The sticky navigation

You can always see your current location and quickly navigate with the turnable button. It gives a sense of orientation and control.

A riddle


You can choose your interests, answer riddles, read or listen to impressive product case studies, etc.  

Biography timeline with navigation and the option to see more related pictures

upgrade to unlock all content and enjoy whole experience >

A freemium website

The site will inform you that you can try out premium features for free, then pay to access them all and return them whenever you like. Those who pay tend to stay on the site longer.  


Focused around
Dieter Rams’ designs

Selected wireframes

Thank you for scrolling!

Explore Other case studies

Brighter | Anxiety and panic attacks app